Privacy Policy

1. Introduction

NorthEast Digital Media ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website northeastdigitalmedia.com.au (the "Site") and use our services.

We operate in compliance with the Privacy Act 1988 (Cth), the Australian Privacy Principles (APPs), and applicable state and territory privacy legislation. We also comply with the data protection requirements of the European Union's General Data Protection Regulation (GDPR) where applicable.

By accessing or using our Site, you agree to the collection and use of information in accordance with this policy. If you do not agree, please discontinue use of our Site immediately.

2. Information We Collect

We may collect the following types of information:

Personal Information

• Full name
• Email address
• Phone number
• Business name and trade type
• Google Business Profile URL
• Service area information
• Any other information you voluntarily provide via our contact or lead capture forms

Automatically Collected Information

• IP address
• Browser type and version
• Operating system
• Referring website URLs
• Pages viewed and time spent on pages
• Date and time of visit
• Device identifiers
• Location data (city/region level only)

3. How We Collect Information

We collect information through:

• Forms: When you submit a contact form, lead capture form, or request a free website mockup on our Site.
• Cookies and similar technologies: Automatically through your use of our Site (see Section 6 below).
• Third-party advertising platforms: Including Meta (Facebook/Instagram) and Google Ads, which may collect data about your interactions with our ads and Site.
• Analytics tools: Including Google Analytics, which collects usage data to help us improve our Site.
• Direct communication: When you contact us by phone, email, or other means.

4. How We Use Your Information

We use the information we collect to:

• Respond to your enquiries and provide requested services
• Create and deliver website mockups and project proposals
• Send you service-related communications, including quotes, invoices and project updates
• Process transactions and manage payments
• Improve and personalise our website and services
• Measure the effectiveness of our advertising campaigns (including Facebook Ads and Google Ads)
• Detect, prevent, and address technical issues or fraudulent activity
• Comply with legal obligations

5. How We Share Your Information

We do not sell your personal information. We may share your data with:

• Service providers: Trusted third parties who assist us in operating our business (e.g. hosting providers, email services, form processors), bound by contractual obligations to protect your data.
• Advertising platforms: Meta (Facebook/Instagram) and Google, for the purpose of measuring ad performance and delivering relevant advertising. These platforms may use cookies and tracking pixels as described in Section 6.
• Legal authorities: When required by law, regulation, or valid legal process.
• Business transfers: In connection with any merger, acquisition, or sale of assets, with appropriate notice provided to you.

6. Cookies, Tracking Pixels & Advertising Technologies

We use cookies and similar tracking technologies to enhance your experience and measure the effectiveness of our advertising. By using our Site, you consent to the use of these technologies as described below.

6.1 Types of Cookies We Use

• Essential cookies: Necessary for the Site to function correctly (e.g. session management, security). These cannot be disabled.
• Analytics cookies: Help us understand how visitors interact with our Site, allowing us to improve user experience. We use Google Analytics for this purpose.
• Advertising cookies: Used to deliver relevant ads and track campaign performance. These are set by Meta (Facebook Pixel) and Google (Google Ads Conversion Tracking).
• Functional cookies: Remember your preferences and settings to provide a personalised experience.

6.2 Meta (Facebook) Pixel

We use the Meta Pixel (formerly Facebook Pixel) on our Site. The Meta Pixel is a piece of JavaScript code provided by Meta Platforms, Inc. that allows us to:

• Measure the effectiveness of our Facebook and Instagram advertising campaigns
• Build custom audiences of people who have visited our Site
• Deliver relevant advertisements to users on Facebook and Instagram
• Track conversions (e.g. form submissions) resulting from our ad campaigns

The Meta Pixel collects data such as your IP address, browser information, pages visited, and actions taken on our Site. This data may be combined with information Meta holds about you from other sources, in accordance with Meta's Privacy Policy.

You can opt out of Meta's use of your data for advertising by adjusting your Facebook Ad Preferences or via the Network Advertising Initiative opt-out page.

6.3 Google Ads Conversion Tracking

We use Google Ads Conversion Tracking and Google Remarketing to measure the effectiveness of our Google advertising campaigns. Google Ads uses cookies and tags to:

• Track conversions when you click on one of our Google Ads and complete an action on our Site (e.g. submitting a form)
• Build remarketing audiences to show you relevant ads on the Google Display Network and YouTube
• Optimise our ad spend by understanding which campaigns generate leads

Google may use the data it collects across multiple websites and devices for advertising purposes. You can opt out of Google's use of cookies by visiting the Google Ads Settings page, or install the Google Analytics Opt-out Browser Add-on.

6.4 Google Analytics

We use Google Analytics to analyse usage of our Site. Google Analytics collects information such as how often users visit this Site, what pages they visit, and what other sites they used prior to coming to this Site. Google Analytics collects only the IP address assigned to you on the date you visit this Site — it does not collect your name or other identifying information.

We use the data collected by Google Analytics to improve our Site and services. You can learn more about Google's practices by visiting Google's Privacy & Terms page.

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements.

Specifically:

• Form submissions: Retained for up to 24 months from the date of submission to support ongoing business relationships and service delivery.
• Analytics data: Retained in accordance with Google Analytics' default retention settings (up to 26 months).
• Advertising data: Retained for as long as relevant advertising campaigns are active, plus up to 12 months for performance reporting.

8. Your Rights

Under Australian privacy law (and the GDPR where applicable), you have the right to:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request that we correct any inaccurate or incomplete personal information.
• Deletion: Request that we delete your personal information, subject to legal obligations.
• Opt out of marketing: Unsubscribe from marketing communications at any time by clicking the "unsubscribe" link in emails or contacting us directly.
• Restrict processing: Request that we limit how we use your data in certain circumstances.
• Data portability: Request your data in a structured, commonly used, and machine-readable format.

To exercise any of these rights, please contact us using the details in Section 12 below. We will respond to your request within 30 days.

9. International Data Transfers

Some of our third-party service providers (including Meta, Google, and our hosting providers) may process your data in countries outside Australia. By using our Site and providing your information, you consent to the transfer of your data to these international locations, which may have different data protection laws than those in Australia.

We take reasonable steps to ensure that any overseas recipient handles your personal information in accordance with the Australian Privacy Principles.

10. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

• SSL/TLS encryption for data in transit
• Secure hosting infrastructure with regular security updates
• Access controls limiting who can view personal information
• Regular security assessments of our systems and processes

While we strive to protect your personal information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security but will promptly notify you in the event of a data breach that is likely to result in serious harm.

11. Children's Privacy

Our Site and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information promptly.

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we make material changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you by email or a prominent notice on our Site.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us through our website.